Slice of Humble Pie: Doctors may get Cash Bonus for an Apology

Nick Avgerinos
Nick Avgerinos
Contributor
Posted by Nick AvgerinosMay 27, 2008 2:52 PM

Medical malpractice claims cause doctors far and wide to head for the hills. After all, nothing can put a dent in many years of hard work quite like a hard-wrought fight about who messed up what and why so-and-so is suffering the long-term consequences. Doctors are wary of the money involved with such a suit, as well as the ramifications for their reputations. In today’s technology-savvy society, the threat of a flag next to your professional credentials is a big concern.

On the flip side of the coin, patients have a right to know which doctors have a history of problems with patients. A doctor with multiple flags, for instance, is likely not your first choice for a big surgery. After all, the choice of a healthcare provider can be a matter of life and death. You have a right to know. Or, arguably, you should. But, given the private nature of medical information, it’s often hard to find out.

The fact of the matter is that injuries are hard to trace. The result? The contest can become not a quest for the truth, but a prize for storytelling. Why? Juries are made up of people like you and me, and we like a good story. The emotional pull of the story trumps all when facts are few and far between. That’s why communication is key between doctors and patients. More information leads to more just deserts. (Before I get e-mails informing me as to my misspelling of “just deserts,” rest assured that it is correct. Although pronounced like its delicious homonym, its spelling is like that of its arid counterpart. Some remember that dessert has two S’s like Strawberry Shortcake, so you can remember that the phrase “just deserts” has only one S like “deserve,” from which it derives. But I digress.)

As it stands, much talk of medical mistakes is left for translation by the law. So, there is a lot of settling. Translation: $$$. A recent study by the Department of Justice, however, suggests that the awards from cases that go to trial aren’t quite as big as you might think. In 2001, the last year studied by the DOJ, the median award was $422,000. In fact, analyzing data from the National Practitioner Data Bank, the median medical malpractice award has actually declined 8% since 1991, adjusting for inflation. For those who have to pay these sums, however, that’s still a pretty big chunk of change.

A recent New York Times editorial suggests, however, that there’s a simple solution to keeping your good name in the medical field. Admit your mistakes. That’s right, it’s time to eat a big slice of humble pie and fess up when something didn’t go well. Apparently, a handful of prominent medical centers are doing just that, and reaping substantial economic benefits. A simple “I’m sorry” or upfront offer of fair compensation, depending on the situation, decreases the chances that a claim will be brought, thereby eliminating the need for litigation. The Times offers some pretty staggering data. For instance, at the University of Illinois, of 37 cases where the hospital acknowledged a preventable error and apologized, only 1 patient brought suit.

In a world where many are discouraged against bringing “frivolous” lawsuits, this is a significant step in the right direction. Once you or your family suffers an injury, the cases no longer seem frivolous. Patients deserve accurate information regarding their treatment and the dignity that an upfront apology affords. As attorney Brooks Schuelke recently recognized, it’s important to recognize the gravity of many injuries suffered.

Dennis Quaid addressed Congress regarding this problem quite eloquently: “Like many Americans, I believed that a big problem in our country was frivolous lawsuits. But now I know that the courts are often the only path to justice for families that are harmed by the pharmaceutical industry and medical errors. Yet the law is stacked against ordinary people.” The sweet simplicity of “I’m sorry” offers a hallmark of humanity in the otherwise heavily bureaucratized world of medicine.

3 Comments

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Brooks Schuelke
Posted by Brooks Schuelke
May 28, 2008 5:34 PM

Nick --

Good post. I'm particularly interested in the "I'm Sorry" movement because I understand an "I'm Sorry" bill will be introduced in our next legislative session. It will be interesting to watch how that develops.

Brad Bleakney
Posted by Brad Bleakney
June 11, 2008 12:19 AM

Nick-- 2 things the patient wants to hear are I'm sorry & we'll make it right by you. An Illinois Bar Journal Article in recent years back noted Rush-Presbyterian-St.Lukes Hospital had adopted an "I'm sorry" early intervention approach to hold down law suits and limitany bad publicity. It worked in saving the hospital a lot of attorneys' fees for defense and left patients generally satisfied with the outcome. They offered direct settlements where appropriate or submitted matters to early mediation. I myself as a patient would be unlikely to sue anyone if I thought my grievances were addressed and I was reasonably compensated. Its a policy a lot of corporations would do well to adopt.

Brad Bleakney
Posted by Brad Bleakney
June 11, 2008 12:19 AM

Nick-- 2 things the patient wants to hear are I'm sorry & we'll make it right by you. An Illinois Bar Journal Article in recent years back noted Rush-Presbyterian-St.Lukes Hospital had adopted an "I'm sorry" early intervention approach to hold down law suits and limitany bad publicity. It worked in saving the hospital a lot of attorneys' fees for defense and left patients generally satisfied with the outcome. They offered direct settlements where appropriate or submitted matters to early mediation. I myself as a patient would be unlikely to sue anyone if I thought my grievances were addressed and I was reasonably compensated. Its a policy a lot of corporations would do well to adopt.

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